Hugo Froes

Hugo Froes is the Head of Product Operations at OLX, a position he has held since November 2021. He is based in the Lisbon Metropolitan Area and has extensive experience in product operations and user experience design.

Professional Background

• Current Role: As Head of Product Operations at OLX, Froes focuses on building effective product teams and enhancing operational efficiency within the organization. His leadership in this role involves overseeing product strategies and ensuring alignment with user needs.
• Prior Experience: Before joining OLX, he worked at FARFETCH as both a Product Operations Principal and Lead from January 2020 to October 2021. His career also includes significant roles in UX design and strategy across various companies, including El Corte Inglés and multiple startups.

Academic Involvement

Froes is also an Invited Professor at IADE, where he teaches a masterclass on Human-Centered Design, reflecting his commitment to education and professional development in the field of digital product design.

Skills and Certifications

He holds certifications in Enterprise Design Thinking from IBM, showcasing his expertise in user-centered design methodologies. He is proficient in Portuguese, English, and Spanish, which enhances his ability to work in diverse environments.

Additional Contributions

Froes is a co-founder of UX Discuss, a platform aimed at promoting discussions around user experience practices. His involvement in various educational initiatives indicates his dedication to fostering knowledge sharing within the tech community.

Hugo Froes maintains an active presence on LinkedIn, where he shares insights related to product operations and user experience design .1