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    Hugh Macdermott

    Consulting @ Self-Employed | Digital Product Management, Technology Change Management | MAICD

    Hugh Macdermott is a seasoned Digital Product Leader with over 20 years of experience in overseeing and directing high-performing Agile teams in North America, Europe, and Australia for notable brands such as AOL, BSkyB, The Guardian, ANZ, NewsCorp, OFX, and amaysim.

    His expertise lies in driving innovation, understanding complex requirements, establishing processes, developing products, and driving transformative impact on products and businesses through adaptive leadership in dynamic and fast-paced settings.

    With a background in Master of Business and Technology from UNSW, Bachelor of Arts in Computing Studies from the University of Canberra, and Foundations of Directorship from the Australian Institute of Company Directors, Hugh Macdermott combines academic knowledge with practical experience.

    Throughout his career, Hugh Macdermott has held key positions such as Head of Digital Product at amaysim, General Manager - Product & Technology at Castlepoint Systems, Head of Product at OFX, and various leadership roles at News Corp Australia, ANZ, Lonely Planet, Guardian News & Media, BSkyB, AOL, and other reputable organizations.

    He has also served as a Co-Founder at TradieOffice, an Advisor / Product Strategist at a Stealth Startup, and in interim management roles at Business Spectator and ShipNet AS, showcasing his diverse skill set and adaptability.

    Hugh Macdermott is known for advising companies on product strategy and operational practices, fostering collaboration between technology and business teams to drive business value and enhance customer experiences.

    His extensive portfolio includes managing digital and content delivery, product development, mobile apps, SEO, social media, video content, search, and web platforms, proving his versatility and deep understanding of digital product management.

    With a track record of navigating fluid and challenging environments, Hugh Macdermott continues to be a trusted leader and consultant in the digital product landscape, contributing to the success and growth of organizations worldwide.