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Hugh DeWitte
Digital Transformation and Customer Experience Strategist
Professional Background
Hugh DeWitte is a passionate and customer-centric digital strategy leader known for his exceptional ability to work collaboratively with executive teams to transform business operations through innovative digital strategies. With years of experience in the industry, Hugh believes that digital strategy transcends merely implementing technologies; it is fundamentally about cultivating relationships that foster customer loyalty and trust in businesses. His career showcases a impressive combination of leadership, creativity, and strategic thinking that has led to significant advancements in digital marketing and transformation across various sectors.
Career History
Hugh currently serves as the Vice President of Transformation Strategy at Valtech, where he plays an instrumental role in leading initiatives that enhance client engagements through digital innovation. His extensive experience includes impactful positions in notable organizations such as Avanade, Sirius Computer Solutions, and Accenture Interactive, where he has forged paths for digital advancement and business growth.
Prior to his current role, Hugh was the Director of Digital Marketing and Business Solution Lead at Avanade, where he implemented cutting-edge digital strategies that significantly improved customer engagement and conversion rates. His tenure at Sirius Computer Solutions as the Senior Director for Digital Strategy allowed him to drive innovative solutions tailored specifically for the challenges facing today's businesses. Also, during his impactful time at Accenture Interactive as the Director of Business Transformation Solution Lead, he spearheaded transformative strategies that aligned with the evolving digital landscape.
In addition to these roles, Hugh's impressive career includes Vice President positions at major advertising and marketing agencies, including Rockfish, where he led strategy and insights, and imc² (now MEplusYOU Agency), where he directed the Consumer Package Goods (CPG) group strategy. His foundational experience began as the Global Director of Brand Development at Electronic Data Systems, illustrating his long-standing dedication to driving brand success through strategic marketing innovation.
Education and Achievements
Hugh DeWitte obtained a Bachelor of Fine Arts in Advertising from the Kansas City Art Institute, where he honed his creative skills and solidified his marketing acumen. His educational background laid the groundwork for a career distinguished by numerous accolades and achievements.
Notable Achievements
Hugh's remarkable contributions to digital strategy have garnered recognition both regionally and globally. Notably, he was awarded the Grand Prize at Avanade's Global Innovation Award in 2020, where he and his team competed against over 200 teams to tackle urgent client and societal challenges. This prestigious award is testimony to his innovative approach and results-driven mindset.
Among his noteworthy projects, Hugh has developed and executed transformative digital strategies for several high-profile companies, leading to significant business outcomes:
- Cirque Du Soleil: Crafted a digital strategy that resulted in a 50% increase in B2B ticket sales, demonstrating his ability to drive revenue growth through innovative ideas.
- Ralph Lauren: Evaluated the maturity of the brand's digital capabilities, identifying essential gap closures for a successful eCommerce platform transition and global expansion.
- Lowe's Home Improvement: Formulated a strategic plan to transition B2C capabilities into a new B2B growth plan, showcasing his forward-thinking strategy.
- Banfield Pet Hospitals: Devised a holistic digital strategy that transformed the company's traditional transactional model into a dynamic digital service model, capturing an additional 30% revenue growth through digital initiatives.
- Tampax/Always: Developed a compelling point-of-entry strategy that expanded market share among teenage girls by 25%, effectively reaching 14% of this demographic in the U.S.
- Secret: Executed a series of integrated campaigns that led to a 20% increase in market share, with the successful promotional website featured on Good Morning America and recognized by The New York Times.
- Olay: Enhanced purchase intent by 18% through a redesign of Olay.com, which consolidated various skincare products into a cohesive digital portfolio. This initiative drove an incremental increase of $5.37 per live consultation and improved the conversion rate to purchase by 4.3%.
- Crest: Successfully integrated the Crest product family, leading to a 28% increase in market share. Hugh also conceptualized the Crest Whitening Expressions campaign on “The Apprentice,” which became one of the most successful digital launches in Procter & Gamble’s history.
- EDS: Collaborated on the marketing team behind EDS's successful Solved campaign, which included the iconic “Herding Cats” commercial, voted among the top 10 all-time best Super Bowl commercials.
Hugh's capacity for melding creative vision with strategic execution has not only fulfilled but exceeded the expectations of clients and team members alike, establishing him as a reliable leader in digital transformation.
Conclusion
With a career broad in scope and rich in accomplishments, Hugh DeWitte has established himself as a vital player in digital strategy and innovation. His expertise spans across multiple industries and sectors, making him an invaluable asset to organizations looking to revitalize their digital strategies. Hugh continues to inspire through his commitment to forging meaningful relationships and cultivating loyalty through tailored digital solutions. His drive to connect brands with their customers through innovative strategies and meaningful experiences marks him as a leader to watch in the ever-evolving digital landscape.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.