Hubertien Koopman

Hubertien Koopman is a versatile professional deeply experienced in leveraging consumer understanding for driving commercial growth opportunities.

With a background spanning diverse domains like consumer insight, business development, and innovation strategy, Hubertien excels in exploring and capitalizing on growth prospects while building strong value propositions.

She is skilled in areas such as agility, adaptability, consultative selling, team coaching, and translating consumer needs into technological solutions.

Hubertien's educational journey includes studying Gymnasium at Marnix College and obtaining master's degrees in Research Methodology and Quantitative Methods, as well as Social Psychology, from the University of Amsterdam.

Her academic pursuits also include minors in Marketing/Marketing Management and Italian Language and Literature, along with completing courses in negotiation from Yale University and supply chain analytics from MITx on edX.

In her professional career, Hubertien has held key roles such as Global Head of Front End Innovation & Innovation Capabilities and Innovation Manager Front End at The HEINEKEN Company.

She also served as Director - Board Member at Happen (part of Accenture), Senior Consultant Team Lead at CLEAR, and Managing Director at QPA - Market Research Services.

Earlier in her career, she gained experience as a Marketing Intern at Nebu Market Research Software and as a Project Manager at Van Hellemond & Co - Market Research Services.

Hubertien Koopman's expertise encompasses transformation, change management, commercial strategy, consumer insights, innovation, and data-driven decision-making, making her a valuable asset in both startup and corporate environments.