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Hubert Richard
President - Effix Partnership Marketing
Professional Background
Hubert Richard is a seasoned industry professional with extensive experience in corporate partnerships, brand representation, and sports and entertainment marketing. As the former President of Effix, he led the agency's efforts in connecting brands with their audiences through innovative and strategic partnerships. Effix has mastered the art of identifying property synergies that create meaningful engagements, working with reputable partners such as the PGA Tour’s Presidents Cup 2024 and the renowned Six Flags Montreal International Fireworks Competition. Moreover, Hubert has played a critical role in facilitating partnerships for various National and Global Brands, which has enriched his insights into the North American Sports and Entertainment landscape.
His impressive career includes a significant tenure representing the storied Montreal Canadiens, where he contributed to building connections and partnerships in the moving world of professional hockey until 2023 when the organization transitioned to an in-house team. With a strong presence in Toronto, Hubert has successfully managed mandates involving various major sports entities, including the NHL, PGA, Formula E, and public bike share systems. This vast involvement in diverse projects has allowed Hubert to expand his global network and deepen his understanding of effective brand engagement strategies in a competitive landscape.
Education and Achievements
Hubert Richard’s educational background is grounded in a well-rounded understanding of business administration, marketing, and human resources. He studied for a Bachelor of Business Administration (B.A.A.) in Administration with a focus on Marketing and Human Resources at the École des sciences de la gestion (ESG UQAM). Prior to that, he completed a Diploma of College Studies (D.E.C.) in Marketing at Maisonneuve College, complementing his foundational knowledge with practical skills applicable in the marketing domain. Hubert started his educational journey by earning a Diplôme d'études secondaires (DES) from Collège des Eudistes, laying the groundwork for his future accomplishments and leadership roles in the corporate world.
His history of active participation in various organizations showcases his leadership capabilities and commitment to fostering talent in the community. Hubert has served on the Board of Directors for several foundations, including the fondation evenko pour le talent émergent, where he has focused on nurturing emerging talent in the arts and entertainment sectors. His engagement as an Administrator at SkiPresse :: CyclePresse and former Member of the Board at Centre sablon reflects his dedication to promoting sports and cultural activities.
Key Achievements
- Leadership at Effix: Hubert played a pivotal role as the President and Vice-President of Effix - Alliances stratégiques, where he guided the agency towards forming impactful partnerships with local and international brands, enhancing their visibility within the competitive sports and entertainment industries.
- Strategic Partnerships Development: Under his leadership, Effix successfully represented high-profile properties, including significant collaborations with the PGA Tour and Six Flags, showcasing his ability to strategize and execute effective marketing partnerships that resonate with audiences.
- Extensive Experience in Major Sports Teams: Hubert's comprehensive experience with the Montreal Expos Baseball Club, where he held multiple roles including Director of Corporate Sales and eCommerce and Director of the Ticket Office, has equipped him with significant knowledge of ticket sales, direct marketing, and customer engagement strategies in sports teams.
- Community Engagement and Talent Development: His involvement in organizations such as fondation evenko demonstrates Hubert's commitment to advancing the careers of emerging talent and promoting enriching cultural experiences within the community, which adds a layer of social responsibility to his professional endeavors.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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