Hrish Bhavan Thota

Hrish Bhavan Thota is a Digital Marketing Manager at Tata Consultancy Services (TCS), based in Bengaluru, Karnataka, India. His role primarily involves executing and optimizing B2B social media strategies for various brands and clients globally. He leads a team of five professionals across different marketing disciplines, including SEO, SEM, design, content marketing, email marketing, and market research, focusing on demand generation and achieving business objectives.

Key Responsibilities and Achievements:

• Social Media Strategy: Hrish is responsible for creating and optimizing daily social media strategies on platforms such as LinkedIn, Twitter, and Instagram.
• Campaign Management: He plans and executes paid advertising campaigns on LinkedIn and Google AdWords aimed at generating leads and increasing brand awareness.
• Performance Metrics: In FY21, he successfully generated over 1,800 prospects, which constituted 60% of the company's total prospects. Additionally, he produced 95 Marketing Qualified Leads (MQLs) with a significant funnel value of $16 million in Annual Recurring Revenue (ARR).
• Cost Efficiency: Hrish managed substantial advertising budgets ($200K for Google AdWords and $130K for LinkedIn) while reducing the cost per prospect from $300 to $110 within five months.
• Analytical Tools: He utilizes various analytical tools to assess the effectiveness of social media strategies and identify areas for improvement.

Hrish's expertise lies in delivering successful cross-channel marketing campaigns that drive engagement and retention while effectively managing team dynamics to meet strategic goals.1