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Howard Yang
Director, Google Ads | Strategy & Operations
Howard Yang is the Director of Strategy & Operations for Ads Buying, Analytics, and Measurement at Google, a position he has held since 2021. He is based in the San Francisco Bay Area and has a robust background in corporate strategy and operations.
Professional Experience
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Google (2021 - Present): As Director, Yang leads strategic initiatives and operational processes related to Google Ads, focusing on analytics and measurement to enhance advertising effectiveness.
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Facebook (2018 - 2021): He served as the Global Head of Product Data Operations for AI/ML, where he managed the creation of custom data sets to optimize machine learning models across various platforms, including Instagram and Oculus.
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Uber (2017 - 2018): Yang was the Head of Strategy & Planning for North America Customer Support, where he developed strategies to improve customer support experiences.
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Charles Schwab (2011 - 2017): He held multiple roles, including Managing Director of Strategy, where he focused on technology investments and strategic initiatives.
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Accenture and PwC: Earlier in his career, he worked as a management consultant, where he developed program management offices and provided strategic consulting services.
Education
Howard Yang holds an MBA in Decision Sciences from Duke University's Fuqua School of Business and a Bachelor's degree in Economics with a specialization in Computer Science from UCLA.
Yang's extensive experience in strategy and operations across major tech companies positions him as a significant player in the digital advertising landscape at Google.1
