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Howard Luder
Country Head Germany & Austria & Netherlands at Eurizon Capital SGR
Howard Luder is a vibrant and positive business development professional with over 18 years of experience in sales and marketing management in Asset Management.
He has expertise in asset raising in Continental Europe, focusing on institutional and intermediary clients in markets such as Germany, Switzerland, Austria, Nordic countries, and the Netherlands, and is fluent in German and Dutch with a basic understanding of French.
In his 7 years of sales and marketing management, Howard has excelled in helping asset managers raise assets through strategic business planning and implementation to meet sales targets, utilizing best practices and creative ideas.
His responsibilities have included managing and leading business approaches to institutional and intermediary clients, developing marketing strategies, brand building, media coordination, and presenting and reporting to executive management and the board.
With 15 years of experience in sales and business development, Howard has successfully sold managed segregated mandates and institutional and mutual funds to various entities such as Pension Funds, Consultants, Insurance Companies, Banks, and Family Offices.
He has also sold Asset Servicing Services to Germanic institutional clients and asset managers, providing advice on launching or restructuring investor vehicles.
In his 3 years of coaching and consulting, Howard has expertise in negotiation styles, personality training, perfect presentations, selling to the 65+ demographic, and story selling.
Howard's educational background includes studying A-Levels at The New School, and he has held key positions in reputable organizations like Eurizon Capital SGR, RP Crest, Twelve Capital, Baring Asset Management, RBC Dexia Investor Services, Morgan Stanley Investment Management, Robert Fleming, Citibank, Dow Jones Telerate, and Infolink.