Howard Bowden

Howard Bowden is a seasoned Senior PR Consultant and Media Trainer with over two decades of experience in the public relations industry. He has worked with some of London's most prominent PR agencies and has a background as a national newspaper journalist, which enriches his expertise in media relations and communications strategies.132

In his role as a media trainer, Bowden focuses on helping clients effectively navigate the media landscape, emphasizing the importance of crafting compelling stories that resonate with journalists. He advocates for a tailored approach to media outreach, suggesting that PR professionals should avoid generic pitches and instead develop personalized strategies that align with specific journalists' interests.13

Bowden is also noted for his commentary on industry trends and challenges, particularly in adapting to the rapidly evolving media environment driven by technology and changing consumer behaviors. His insights are valuable for businesses looking to enhance their visibility and engagement in the media.23

Additionally, he is involved with Pepshop as a Founding Director, further demonstrating his active participation in the PR field beyond consultancy and training.4