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    Alida Horsley

    UX Research & Design

    Horsley Alida is an award-winning UX Researcher & Designer with nearly 10 years of experience in Canada's media institutions and start-ups.

    She excels in problem-solving by collaborating with stakeholders, teams, and users to drive business success and uncover valuable insights.

    Alida is a writer for the UX Collective and possesses expertise in Human-Computer Interaction, Cognitive Science, Business, and Marketing.

    She holds a Bachelor of Arts degree with Distinction from Simon Fraser University's School of Interactive Arts and Technology, with additional studies at Emily Carr University of Art and Design.

    Her professional journey includes roles such as UX Researcher & Designer at Tandem Studios, Data Storytelling & Analysis at Burnaby Citizens Association, and Motion Capture Editor at Beyond Capture Studios.

    Alida's diverse experience also encompasses positions at National Film Board of Canada, self-employment, and internships at various organizations.

    Throughout her career, she has demonstrated a passion for delivering actionable results, improving user experiences, and driving business growth.