Hope Bertram

Hope Bertram is a seasoned digital marketing professional with a background in integrated marketing and a strong focus on social media strategies.

With a Master's degree in Integrated Marketing from Northwestern University, Bertram has held key positions at renowned companies like Google, Kenmore, GE, and Discover Card.

Bertram pioneered online loyalty programs and created an Emmy-nominated social media strategy for a fashion reality show, demonstrating a keen understanding of innovative marketing techniques.

As an AdWeek contributing writer, Bertram shares insights on social media channels and tools, emphasizing the importance of leveraging data for creative problem solving.

She has been recognized with various awards, including an Interactivity Emmy nomination for her digital marketing leadership.

Bertram is a sought-after speaker and has presented at prestigious events such as the Chicago Auto Show, TechWeek, Social Media Week, and the Chicago Toy and Game Fair.

She holds a Six Sigma Green Belt for her project at GE Consumer Finance and has a strong educational background with a BA in Communications Studies from the University of Iowa.

Bertram's professional journey includes roles such as Strategic Marketing Manager at Horizon, Digital Marketing Director at Digital Megaphone, and Director of Social Media at Kenmore Live Studio.

Passionate about working in cross-functional teams, Bertram excels at transforming ideas into action by integrating creative solutions with data-driven insights.