Lebanese American University

ISGP (Institute for Studies in Global Prosperity)

Brummana High School

Account Manager at Definition

Alto

Account Director

- Manage and support the growth of key client accounts, achieving increased client satisfaction through successful campaign execution and effective brand reputation and management.
- Develop and execute strategic PR campaigns that generated measurable results, including increased media coverage, social media engagement, and brand awareness for clients across various industries.
- Cultivate and maintain strong relationships with clients, serving as a trusted advisor and delivering exceptional customer service that resulted in long-term partnerships and repeat business.
- Lead a team, providing mentorship and guidance that resulted in successful project delivery and professional growth for team members.
- Provide thought leadership and industry insights to clients, staying up-to-date on industry trends and best practices to drive innovation in communications strategies.
- Facilitate and led regular client meetings and presentations, ensuring that all stakeholders are aligned and informed on project status, campaign results, and upcoming initiatives.

Senior Account Manager

- Collaborated with clients to develop and execute strategic PR campaigns, leveraging a deep understanding of their business objectives and target audience to achieve measurable results.
- Built and maintained strong relationships with media contacts and industry infuencers, successfully
securing media placements and thought leadership opportunities for clients across various platforms.
- Managed project timelines and budgets, ensuring that all deliverables were completed on time and within scope while maintaining profitability for the agency.
- Analyzed campaign data and provided regular reporting to clients, covering insights and recommendations
to optimize future campaigns and achieve even greater results.
- Worked closely with cross-functional teams, including creative, digital, and research teams, to develop
comprehensive communications strategies that aligned with clients' overall marketing and business goals.

Account Manager

- Worked with a variety of high-profile clients, including the Dubai World Trade Centre for its technology
events such as GITEX, GISEC, and AI Everything, as well as the Dubai Department of Commerce Marketing with an international remit. I have also provided strategic PR support for the Lenovo Data Centre Group, Majid Al Futtaim Communities, ENOC for internal and crisis communications, and the Coursera online learning platform.
- Managed day-to-day client relationships, serving as the primary point of contact and providing exceptional client service that exceeds clients' expectations.
- Assisted in the development and execution of integrated PR campaigns that eectively meet clients'
business objectives, collaborating with cross-functional teams including creative, social media, and digital marketing.
- Acted as a mentor and provided guidance to junior team members, oering feedback and coaching that
promotes professional growth and development.
- Conducted research and analysis to support strategic communications planning, staying up-to-date on
industry trends and best practices to inform campaign development and execution.

Edelman Middle East

Senior Account Executive

- Serviced high-profile accounts across diverse industries, including Google, Turkish Airlines, Dubai Cares, Bridgestone, OneFoods/BRF, GROHE, Huawei CBG, and InterContinental Hotels Group.
- Supported senior team members in the development and execution of integrated PR campaigns, assisting with research, planning, and execution of tactics.
- Conducted media outreach, pitching stories, and securing media placements on behalf of clients.
- Coordinated logistics for media events and interviews, including developing media lists, coordinating
interview schedules, and arranging transportation and accommodations as needed.
- Contributed to the development of client proposals and presentations, conducting research and preparing materials to support strategic recommendations.

Holly Wallace