Holly Overman

Holly Overman is the Group Media Director at McKinney, a position she has held since January 2022. Prior to this role, she served as an Associate Media Director at the same company from April 2019 to January 2022. Her career in media and advertising spans several notable positions, including:

• Media Strategy Manager at Lenovo (June 2018 - April 2019)
• Digital Media Supervisor at Baldwin& (April 2017 - June 2018)
• Senior Digital Media Strategist at Baldwin& (July 2015 - March 2017)
• Digital Engagement Strategist at Big River (July 2013 - November 2014), later promoted to Senior Digital Engagement Strategist (November 2014 - June 2015)
• Various roles at The Martin Agency, including Digital Media Planner and Assistant Media Planner from August 2010 to June 2013.

Holly holds a Bachelor of Arts degree in Business/Finance and Economics from Hollins University and obtained the Adobe Ad Academy SPECIALIST certification in October 2018.12