Holly Cotter

Holly Cotter is a prominent figure in the marketing industry, recognized nationally for her expertise in helping business owners increase their sales without additional advertising expenditure.1 As the Founder and CEO of ROIinsider.com, she has established herself as a trusted partner for business owners seeking to optimize their marketing strategies and improve their return on investment.

Professional Background

Holly Cotter's entrepreneurial journey began in 1998 when she started her first internet-based company.2 This early venture laid the foundation for her extensive experience in the digital marketing landscape. Over the years, she has developed a reputation for providing time-tested strategies and proven ROI tactics to her clients.

Expertise and Approach

Holly's approach to marketing is characterized by several key elements:

1. Time-Tested Strategies: She leverages her years of experience to provide clients with marketing strategies that have proven effective over time.
2. Proven ROI Tactics: Her focus on return on investment ensures that clients see tangible results from their marketing efforts.
3. Increased Automation: Holly emphasizes the use of automation to streamline marketing processes and improve efficiency.
4. Maximum Leverage: Her strategies aim to help businesses achieve the greatest possible impact with their marketing resources.

Notable Achievements

One of Holly Cotter's most impressive claims is her ability to help business owners generate over 30% more sales without increasing their advertising budget.1 This approach has likely contributed to her national recognition as a marketing expert.

Current Roles

In addition to her position at ROIinsider.com, Holly Cotter is also the CEO of Plethuno, Inc..2 This dual role showcases her versatility and expertise in the business world, particularly in the realm of digital marketing and business growth strategies.