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Holly Forsyth
Senior level eCommerce leader with 15 years of experience in site merchandising and buying.
Holly Bauer is a seasoned professional in the eCommerce sector, currently serving as the Managing Editor of Sponsored Content at O'Reilly Media. She has a robust background in digital merchandising, with over 15 years of experience primarily in the home and apparel categories.
Professional Background
- Current Position: Managing Editor, Sponsored Content at O'Reilly Media.
- Previous Roles:
- Director of Ecommerce Merchandising & Production at World Market (November 2022 - Present).
- Director, Digital Merchandising & eCommerce Content, Americas at Boardriders (October 2020 - November 2022).
- eCommerce Director, Digital Merchandising at Macy's (April 2018 - April 2020).
Skills and Expertise
Holly has demonstrated success in various eCommerce key performance indicators (KPIs), including revenue growth, profit margins, assortment management, and conversion rates. Her leadership style emphasizes team development and fostering strong internal and external relationships to achieve aligned goals.
Specialties:
- Digital Merchandising Strategies
- Team Development
- Data-Driven Problem Solving
- Customer Journey Optimizations
Her dynamic personality and collaborative approach have made her a notable figure in her field, capable of motivating teams and driving results through effective cross-functional partnerships.
