Hillary Super

Hillary Super is a prominent retail executive currently serving as the Chief Executive Officer and a board member of Victoria's Secret & Co., effective September 9, 2024. Prior to this role, she was the CEO of Savage X Fenty, a lingerie brand founded by Rihanna, where she led the company since June 2023.125

Career Background

• Savage X Fenty: Super joined Savage X Fenty as CEO and board member in June 2023, succeeding Rihanna in this leadership role. During her tenure, she focused on enhancing brand visibility and market share within the competitive intimates sector.34
• Anthropologie Group: Before her role at Savage X Fenty, Super served as the Global CEO of Anthropologie Group from 2018, where she successfully turned around the women's apparel and accessories business.12
• Previous Experience: Her extensive experience includes leadership positions at major retailers such as Guess?, American Eagle Outfitters, Gap Inc., and Ann Taylor Inc., contributing nearly three decades of expertise in retail merchandising and operations.13

Education

Hillary Super holds a Bachelor of Arts degree from the University of Southern California.1

Leadership Style and Vision

Super is recognized for her ability to anticipate consumer needs and drive profitable growth through innovative brand strategies. She has been praised for her understanding of vertically integrated retail brands and her consumer insights, which are critical in today's fast-paced fashion environment.25

In her new position at Victoria's Secret, she aims to revitalize the brand's market presence and enhance its growth trajectory amidst challenges faced by the company in recent years.45