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Hillary Self
Founder
Hillary Self is the founder of Higher Self Experiential Marketing Agency, based in Oklahoma City, Oklahoma.1 She established the agency in January 2021 and has been leading it for over 3 years.1
Professional Background
Hillary Self has extensive experience in marketing and brand development:
Experiential Marketing Expertise:
- Higher Self specializes in curating elevated campaigns and live event experiences designed to impress, inspire, and ignite.1
- Her areas of expertise include branding, identity, relationship cultivation, consumer-facing marketing, event marketing, and content creation.1
Previous Roles:
- US Market Activation Team Lead at SOUNDBOKS (Aug 2019 - Apr 2020)
- Marketing Manager at BODY WORLDS (Feb 2006 - Jul 2006)
- Team Manager at Red Bull (2000 - 2005)1
Skills and Specialties
Hillary's professional specialties encompass:
- Consumer collecting
- Creative and advertising consulting
- Agency and vendor management
- Trend spotting
- Grassroots program development
- New concepts and big idea development1
During her time at Red Bull, Hillary significantly improved marketing effectiveness in the Houston, Texas market, increasing the conversion rate of sampled consumers to heavy users from 30% to 90%.1
Hillary Self's diverse experience in experiential marketing, brand activation, and event management has contributed to her current role as the founder of Higher Self Experiential Marketing Agency, where she leverages her skills to create impactful marketing campaigns and experiences for clients.