Hilary Johal

Hilary Johal is a Partner and Director of Brands at INF, a global talent agency specializing in managing and casting digital influencers.1 She has been with INF Agency since July 2014, focusing on negotiations, brand deals, and strategic partnerships for influencers in the beauty, fashion, lifestyle, and parenting spaces.1

Prior to her role at INF, Johal held several notable positions:

1. Chief Brand Officer at Blo Blow Dry Bar (March 2014 - July 2014)1
2. Director of Brand and Communications at Melonhead Children's Hair Care (November 2009 - January 2013)1

Johal is also a board member of the Face of Today Foundation since December 2009.1

In 2014, Johal and her business partner Jessica Thomas Cooke established Canada's first influencer marketing agency.2 Their agency, INF, manages a roster of influencers and has a casting division that works with brands and agencies worldwide to cast talent for influencer campaigns.2

Johal is known for her expertise in influencer marketing and brand partnerships. She emphasizes the importance of authenticity in influencer campaigns and advocates for allowing influencers to incorporate brand messaging in their own voice.2