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Hifnaz Jiffrey
Corporate Strategist - Retail Specialist - Transformation Expert - Advocate of the use of technology and automation for the benefit of people and organizations - Mental well-being supporter
Hifnaz Jiffrey is a seasoned corporate strategist, business process engineer, and change and transformational expert with over 15 years of diverse industry experience.
With a background in manufacturing, retail, hospitality, technology, and business consultancy, Hifnaz has demonstrated expertise in team management and driving collaboration towards achieving common goals.
Over the past decade, Hifnaz has successfully conceptualized and introduced numerous brands to the market, showcasing a strong acumen for innovation and entrepreneurship.
Hifnaz's educational achievements include a Master of Business Administration (MBA) from Asia e University, participation in the MIT Innovation & Entrepreneurship Bootcamp, and certifications in marketing from The Chartered Institute of Marketing, among others.
Professionally, Hifnaz has held key roles such as Chief Growth Officer at De Lune IT, Chief Growth Officer at AFI Corp, and Director at Barcode The Value Store, reflecting a track record of leadership and strategic growth.
Previous positions at ODEL PLC, including CEO/Co-Founder at Yoho Sri Lanka and various managerial roles, have further honed Hifnaz's skills in business development, operations management, and new product development.
With a foundation in change management, merchandise control, and divisional management, Hifnaz brings a wealth of expertise to any organization seeking strategic direction and innovative solutions.
