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Hieu Bui
Owner/Founder of Cay Tre Hoxton, Cay Tre Soho, Viet Grill, Keu Hoxton, Keu Soho
Hieu Bui is a Vietnamese restaurateur based in London, known for founding The Vietnamese Kitchen Ltd, which includes several successful restaurants such as Cay Tre, Viet Grill, and Keu. Born in Hanoi, Vietnam, he moved to London in 1999 to pursue a degree in marketing. His initial experience in the restaurant industry began as a waiter, where he recognized a gap in the quality of Vietnamese cuisine being offered compared to what he was accustomed to back home.1
Career Highlights
- Founding The Vietnamese Kitchen Ltd: Hieu Bui established the company in 2003 with the opening of Cay Tre in Hoxton, which has become a staple on London's Pho Mile. His commitment to authentic Vietnamese cooking, utilizing high-quality British ingredients, has set his restaurants apart from competitors.24
- Expansion: Over the years, Bui has expanded his restaurant group to include multiple locations across London, with notable establishments like Viet Grill and the fast-casual concept Keu, which focuses on accessible Vietnamese dishes like banh mi and pho.13
- Culinary Philosophy: Bui emphasizes authenticity and quality in his cooking practices. He insists on traditional preparation methods and sourcing superior ingredients, which has contributed to the popularity and success of his restaurants.1
Current Endeavors
As of now, Hieu Bui continues to innovate within the culinary landscape of London by planning further expansions of the Keu brand and rebranding some of his existing establishments to enhance their offerings. He aims to maintain a unique identity that distinguishes his restaurants from larger chains in the market.1
Bui's journey reflects not only his entrepreneurial spirit but also his dedication to sharing authentic Vietnamese cuisine with a broader audience in London.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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