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Hideki Katsurai
Estore Corporation- Enterprise Solutions - Commerce21
Professional Background
Hideki Katsurai is a seasoned marketing and branding professional with extensive experience across various industries, notably within the apparel, fast-moving consumer goods (FMCG), airline, and IT sectors. With a multifaceted career that spans roles in creative direction, brand management, and strategic marketing, Hideki has honed his skills in both offline and online media, making him a versatile force in brand promotion and market development. His journey began at an art planning studio specializing in monument and space design, where he laid the foundation for his creative talents. His experience continued to evolve through roles that enabled him to blend creativity with strategic business thinking.
Following his tenure in graphic design and visual merchandising at AOKI Holdings, Hideki took a leap into brand management at McDonald's Japan, where he spearheaded global brand promotion efforts and cultivated an environment for innovative brand strategies. His role encompassed everything from concept development to execution, allowing him to expand his expertise in managing brand identity across multiple channels.
As a Vice President, Hideki was responsible for developing marketing calendars, strategies, and new business pursuits within the Asian and Japanese markets. His leadership has contributed to significant advancements in regional marketing initiatives. Under his guidance, marketing campaigns not only resonated with target audiences but were strategically aligned with overall business objectives, ensuring that brand messaging was both impactful and coherent.
Hideki's diverse portfolio encompasses social media strategy formulation across platforms such as Facebook, Twitter, and LinkedIn, infomercial direction for TV shopping, and the management of large-scale exhibition booths at events like Big Sight. His ability to bridge various touchpoints for a seamless consumer experience has positioned him as a thought leader in creative and brand management.
Education and Achievements
Hideki's educational background includes an Associate in Art with a focus on Interior Design, which he obtained from Nippon Designers Gakuin. This foundational training in design principles has significantly influenced his approach to marketing and brand promotion, allowing him to apply an artistic yet strategic lens to his projects. His commitment to continuous learning is evidenced by his ability to adapt to the changing landscape of marketing and design methodologies.
Throughout his career, Hideki has held impressive positions that demonstrate his leadership and innovative thinking. His role as Chief Marketing Officer at various companies, including Rosetta Stone Learning Center and 株式会社VERTEXグループ, showcases his ability to drive revenue and enhance brand visibility in competitive markets. Furthermore, his position as Head of Brand Marketing for Sloggi Japan at Triumph International further solidified his reputation as an expert in delivering successful branding initiatives that resonate with consumers.
Achievements
Hideki Katsurai’s accomplishments are a testament to his commitment to excellence in the marketing and branding arena. Not only has he led teams in developing comprehensive marketing strategies, but he has also been instrumental in the successful rollouts of regional marketing campaigns that have enhanced brand visibility and consumer engagement. His strategic foresight is complemented by hands-on execution, demonstrating his ability to inspire teams and foster collaboration to achieve common goals.
In addition to his corporate roles, Hideki has demonstrated versatility as a marketing consultant, guiding various businesses through the intricacies of brand building and market positioning. His creative contributions extend to agency roles, including as Creative Director at self-employed ventures and Hide Graphics, where he translated creative concepts into compelling brand narratives. His skill set spanning creative direction, brand management, and strategic marketing has made him a valuable asset to organizations looking to innovate and captivate their audiences.
achievements
professional marketing strategy
brand management expertise
cross-functional leadership
creative direction
online and offline marketing
social media strategy
event and exhibition management
apparel industry experience
FMCG marketing experience
airline industry marketing
digital marketing
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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