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Hibo Faysal
User Research Lead | Sociologist
Hibo Faysal is currently the User Research Lead & ResearchOps at SBAB, a role that leverages her background in sociology and user experience. She holds a Bachelor's degree in Sociology from Stockholms universitet and has furthered her education at Hyper Island, focusing on content development and strategy.
Her professional expertise encompasses user behavior analysis, where she excels in asking insightful questions and translating research findings into innovative designs that enhance both user experience and business outcomes. Hibo has previously worked as a UX Designer at SBAB and has held various positions across organizations such as Frilans, Kundo Sverige, Ework Group, Santander Consumer Bank, Academic Work, and GE Money Bank. This diverse experience has equipped her with a strong foundation in user experience, employer branding, business operations, and recruitment.1
