Hibo Faysal
User Research Lead | Sociologist
Hibo Faysal is a Content Development and Strategy professional with a diverse background from Hyper Island and a Bachelor's degree in Sociology from Stockholms universitet.
Hibo's expertise lies in asking insightful questions, testing user behaviors, and translating findings into innovative designs that drive both user and business value.
Passionate about behavior design, Hibo excels in blending creativity with scientifically proven concepts to create impactful solutions.
With experience as a UX Designer at SBAB and various roles in organizations like Frilans, Kundo Sverige, Ework Group, Santander Consumer Bank, Academic Work, and GE Money Bank, Hibo has a rich professional experience in user experience, employer branding, business operations, and recruitment.