Heyward Fellows

Heyward Fellows is an experienced leader skilled in overseeing large-scale SaaS-based implementations in Fortune 500 companies and non-profit R&D sectors. With a robust background in managerial, communication, and analytical capabilities, Heyward excels in collaborating with internal teams and customer organizations for ensuring customer success.

In his recent role, Heyward led a 75-member team handling 300 monthly implementations of Avalara software products across diverse clientele, including Fortune 500 B2B manufacturing, multinational retail, and SMB ecommerce companies. During this tenure, he effectively managed revenue targets, successfully growing Professional Services revenue from 1.6MM in 2015 to 7MM in 2020 with a steady profit margin of around 45%. Furthermore, he played a pivotal role in nurturing customer relationships throughout the software implementation process and offering crucial support in the sales cycle.

Heyward Fellows pursued his academic endeavors at the University of Virginia, studying Systems Engineering/Applied Math at both the undergraduate and postgraduate levels.

Previously, Heyward held key positions at Avalara, ranging from Sr. Director to Project Manager within the Professional Services domain. Prior to his tenure at Avalara, he also served in pivotal roles at Johns Hopkins University Applied Physics Laboratory, including Project Manager and Lead Engineer.