Hetty Fore

Hetty Fore is the Research Director of Customer & Market Research (CMR) at Microsoft, a position she has held since 2016.24 As a data evangelist and methodological agnostic, Hetty is passionate about applying multiple forms of data to informed decision-making.2

In her role at Microsoft, Hetty manages products and clients with great attention to detail, always considering the next steps in strategy and needs.3 She strives to generate excitement in applying various forms of data to make informed decisions.2

Hetty's expertise lies in:

1. Data analysis
2. Market research
3. Strategic planning
4. Business development

Her work involves tracking the strength of nearly 20 portfolio brands at Microsoft, which enables consistency in wording and audience definition company-wide.1 Hetty is involved in challenging assumptions and sparking innovation by continually evaluating whether the right metrics are being measured for Microsoft's brands.1

Hetty has been recognized for her ability to ask insightful questions and help businesses make informed decisions. Her LinkedIn profile can be found under the username "hetty4".3