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Hester Haars
Executive Creative Director at We Are Social
Hester Haars is the Executive Creative Director at We Are Social in Amsterdam, where she leads the creative and editorial team with a focus on digital culture. She has a strong background in non-traditional advertising, having previously served as Creative Director at GoSpooky. Throughout her career, Haars has been recognized with numerous awards, including accolades from Eurobest, Webbys, The Drum, FWA, and The One Show.12
In addition to her role at We Are Social, Haars is also involved in coaching product managers through Intentional Product Manager, emphasizing her commitment to nurturing talent in the industry.2 She actively participates in the creative community and has served on juries for prestigious awards like the Dutch Creativity Awards.13
