Hershey Morgan

Hershey Morgan is the founder of Genesis Business Solutions Asia, a technology company based in Singapore that specializes in developing Business Productivity Software as a Service (SaaS) solutions aimed at small and medium-sized enterprises (SMEs). Her leadership and innovative approach have been pivotal in creating modular and scalable software solutions that help businesses streamline operations and enhance efficiency across various industries.

Professional Background

Morgan's career is marked by her dedication to integrating technology with business practices to facilitate growth for SMEs in Southeast Asia. Under her guidance, Genesis has launched several initiatives, including the MedicalPro platform, which focuses on providing healthcare solutions. This reflects her commitment to leveraging technology for transformative impacts in diverse sectors, including healthcare, education, food and beverage, and logistics.13

Vision and Advocacy

Hershey Morgan advocates for a digital breakthrough for SMEs, emphasizing the importance of technology in enabling these businesses to start, run, and scale effectively. She envisions creating a comprehensive ecosystem that supports the entire business lifecycle through technological innovations and community engagement.1

Personal Attributes

Described as dynamic and detail-oriented, Morgan is recognized for her entrepreneurial spirit and her ability to productize custom platform solutions into effective SaaS offerings. Her work not only addresses immediate business needs but also fosters long-term growth and sustainability within the SME sector.2

For more information about Hershey Morgan's professional journey, you can find her LinkedIn profile under the username hersheychan.