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    Hernan Vanegas

    Co-Founder Managing Director en Zona del Café Hoteles y Proyectos

    Hernan Vanegas is a seasoned hotel industry professional with a rich background in hospitality management and operations.

    Having spent two decades in Mexico, Hernan has recently shifted his focus to Armenia, Colombia, where he has launched the 'Zona del Café, Hoteles & Proyectos' brand.

    Under his leadership, the brand has successfully opened La Herencia Hotel & Guest Houses with plans to unveil Hotel Casa Rivera del Cacao later this year.

    He has gathered a team of local experts dedicated to elevating Colombian Cultural Coffee Landscape Hospitality to new heights, revolutionizing the way hotel businesses are operated in the region.

    His career highlights include roles at prestigious organizations such as Hilton Hotels & Resorts, GFG Securities, LLC, HYATT ZIVA LOS CABOS, Barcelo Hotels &Resorts, Playa Hotels & Resorts, among others.

    Hernan's educational journey includes specialized studies in hotel revenue maximization, marketing techniques, hotel operations, business negotiation, and hotel management from esteemed institutions like Cornell School of Hotel Administration and Ecole hôtelière de Lausanne.

    As the Co-Founder Managing Director of Zona del Café Hoteles y Proyectos, Hernan Vanegas brings a wealth of experience and expertise to the hospitality industry, driving innovation and growth in the Colombian hotel sector.