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    Hernán Cieri

    Marketing Head Mexico en Mercado Libre

    Hernán Cieri is the Marketing Head for Mexico at Mercado Libre, a leading eCommerce platform in Latin America. He has been in this role since May 2020, after initially serving as the Senior Manager of Credits Marketing and then as the Marketing Manager for the same division. His career at Mercado Libre began in Argentina, where he worked for several years before relocating to Mexico.12

    Background and Education

    Cieri holds a degree in Management from the Universidad de Buenos Aires and an MBA from the IAE Business School. He is fluent in Spanish, English, and Portuguese, which enhances his ability to navigate the diverse markets of Latin America.134

    Career Highlights

    • Digital Marketing Expertise: Cieri has extensive experience in digital marketing and advertising, particularly within the eCommerce and FinTech sectors across Latin America.
    • Team Leadership: At Mercado Libre, he leads a marketing team of approximately 20 people focused on various strategies including paid media and brand building. His team collaborates with numerous corporate areas to enhance user engagement and brand trust.2
    • Strategic Initiatives: Under his leadership, Mercado Libre has focused on innovative marketing strategies that connect with users on emotional levels, enhancing their overall shopping experience while addressing challenges posed by competitors.2

    Professional Philosophy

    Cieri emphasizes the importance of competition in driving improvement and innovation within the eCommerce sector. He believes that understanding consumer behavior is crucial for delivering effective marketing solutions that resonate with users' needs.2

    Highlights

    Conoce la estrategia, el objetivo y algunos datos de Mercado Libre ...
    Oct 10 · marthadebayle.com
    ¿Cómo llegaron? Hernán Cieri, director de mercadotecnia de ...

    Related Questions

    What are Hernán Cieri's main responsibilities as Marketing Head Mexico at Mercado Libre?
    How has Hernán Cieri contributed to Mercado Libre's growth in Mexico?
    What are some of Hernán Cieri's notable achievements in digital marketing?
    How did Hernán Cieri's role at Mercado Libre evolve over time?
    What specific strategies has Hernán Cieri implemented in Mexico for Mercado Libre?
    Hernán Cieri
    Hernán Cieri, photo 1
    Hernán Cieri, photo 2
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    Location

    Mexico City, Mexico
    Location