Herlinda Xu

Herlinda Xu is an accomplished professional with over 20 years of B2B sales and marketing experience, collaborating closely with management to align with local priorities and drive incremental sales opportunities and revenue targets.

With a dynamic career spanning over a decade in leadership roles, Herlinda has a proven track record in translating global strategies into impactful local programs, leading divisional transformations, and building teams across Asia Pacific.

She is a multilingual leader fluent in English, Chinese, and Malay, deeply committed to fostering cultural connections and excels in driving customer buy-ins through motivation and effective team management.

Her areas of expertise include Integrated Marketing Strategy & Planning, Team Leadership, Solution Selling, Field Marketing, Digital Marketing, Social Media, PR, Market Opportunities, Artificial Intelligence, AR/VR, IoT, Cyber Security, and more.

Throughout her career, Herlinda has received accolades such as the Int'l Marketing Ovation Award 2017, APAC Marketing Pipelines Contribution Award 2013-2016, and several other prestigious recognitions for her outstanding achievements in the marketing field.

Her educational background includes PostGraduate studies in Marketing at CIM, E-Commerce at Curtin University, and a Bachelor's degree in Commerce with a focus on Marketing and Management from Curtin University.