Hensley Ellefritz

Hensley Ellefritz is the founder of REBOOT Fitness Consulting, a company she established in November 2020.1 Based in Dallas, Texas, Ellefritz has extensive experience in the fitness industry, spanning over 15 years.2

Career Background

Ellefritz's professional journey in the fitness sector includes several notable positions:

• Vice President of Sales at Club Pilates (January 2020 - November 2020)
• National Sales Director at Club Pilates (April 2018 - January 2020)
• Franchise Business Manager for the Central Region at Pure Barre (May 2017 - April 2018)
• Various roles at Equinox, including Regional Corporate Account Executive and Senior Sales Advisor (2011 - 2017)1

REBOOT Fitness Consulting

As the founder of REBOOT, Ellefritz focuses on providing personalized coaching and consulting services to fitness business owners. The company offers:

• Custom-built tools, templates, and resources valued at over $10,000
• Guidance on setting SMART goals and creating clear priorities
• A structured sales approach that emphasizes value-based selling2

Expertise and Approach

Ellefritz is known for her expertise in:

• Boutique fitness sales
• Franchise operations
• Developing sales strategies for fitness businesses

Her approach is described as hands-on, with a focus on helping businesses achieve consistent, positive results and greater profit growth.2 Ellefritz aims to make the sales process more organic and enjoyable, drawing from her own experience of initially disliking sales.2

Through REBOOT, Ellefritz works to provide independent business owners with the same level of support and guidance typically offered by franchisors.3