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    Henry Lucas

    Global Trading Director at Amplifi

    Henry Lucas is an accomplished Director with 12+ years of experience in account handling, trading, and commercial roles.

    He possesses a deep understanding of the media industry, having worked with renowned agencies such as Omnicom, IPG, Dentsu Aegis, Publicis, and directly collaborated with Sky.

    Henry has recently been engaged in commercial roles focusing on inventory management, diverse revenue streams, and compliance.

    His key performance indicators are centered around commercial products, profitability, executive level relationships, and internal leadership.

    He holds a 2:1 degree in Sport Science from the University of Portsmouth.

    Henry Lucas has held prominent positions including Global Trading Director at Amplifi UK, Commercial Business Director at Posterscope, Group Account Director at Kinetic Worldwide, and Account Director at Interpublic Group (IPG).