Henrique Rodrigues is a seasoned executive with 16 years of experience in digital innovation across various industries. He has a profound insight into web services, manufacturing, e-commerce, technology startups, consumer goods, and retail. Mr Rodrigues has a broad business perspective, which enables him to navigate and negotiate with c-level executives, business, sales, operations, logistics, legal, finance areas, strategic partnerships, and multi-disciplinary teams. He has led multiple teams and projects, which have contributed to the digital transformation of companies, strategic partnerships, and customer experience.

Henrique's expertise is in Strategic product management, corporate OKRs, and key performance indicators. He has a Master's in Business Administration and Innovation, Project Management, and Computer Science from prestigious universities. Mr. Rodrigues has held various leadership positions in big companies such as BMW Group, FCA Latam, and IBM. At BMW Group, he positioned the company as the world leader in B2C solutions, impacting over nine million users in over 96 countries. He has also served as a Former Associate Professor at PUC Minas, sharing his knowledge and experience with the next generation of executives.