Henrik Werdelin

Henrik Werdelin is a prominent entrepreneur and author, recognized for his significant contributions to the startup ecosystem. He is the co-founder of BarkBox, a subscription service for dog products, and serves as the Founding Partner of Prehype, a venture development firm based in New York, with additional offices in London and Copenhagen.

Career Highlights

• Prehype: Founded in 2010, Prehype focuses on teaching entrepreneurship, creating new ventures, and operating a network for entrepreneurs. The firm collaborates with Fortune 500 companies and has launched successful startups such as BarkBox, AndCo, and ManagedByQ. Werdelin's role involves guiding entrepreneurs and fostering innovation within established companies.12

• BarkBox: Launched in 2012, BarkBox has grown to serve over 1.8 million active subscribers, providing a range of dog products designed exclusively for pets. Werdelin oversees strategy, brand development, and mergers and acquisitions for the company.23

• Previous Experience: Before his entrepreneurial ventures, Werdelin was the Vice President of Product Development and Strategy at MTV Networks International, where he led the creation of several award-winning digital products. He also served as an Entrepreneur in Residence at Index Ventures and has been involved with various successful startups, including HotPotato (acquired by Facebook) and ReadMill (acquired by Dropbox).45

Publications and Recognition

Werdelin authored "The Acorn Method," which outlines strategies for fostering growth within organizations by applying startup principles. He has been recognized as one of the "Top 100 Most Creative People in Business" by Fast Company and included in Business Insider's "Silicon Alley 100" list.134

Originally from Denmark, Werdelin now resides in Brooklyn, New York, where he continues to influence the entrepreneurial landscape through his work and speaking engagements at prestigious business schools.45