Henric Larsson

Henric Larsson is a prominent figure in the creative and technology sectors, currently serving as the Founder and Chief Growth Officer (CGO) of Edisen, a global content partner for brands. With over 27 years of experience, he has established a reputation for blending creativity with technology to deliver innovative solutions in content production.

Career Overview

• Founding Edisen: Larsson co-founded Edisen to address the growing demand for high-quality content across various platforms. The company focuses on leveraging technology to enhance creative processes and streamline production workflows.
• Chimney Group: Before Edisen, he founded Chimney in 1995, which has grown into a significant player in post-production and content creation, employing over 450 professionals across multiple countries. Under his leadership, Chimney has received numerous accolades, including awards from prestigious institutions like the Oscars and Cannes Lions.13

Educational Background

Larsson holds a Master's degree in Economics from Stockholm University, which has equipped him with the business acumen necessary to navigate the complexities of the creative industry.3

Personal Insights

Henric Larsson's journey began with a passion for technology and storytelling, leading him to manage technical operations on reality shows before venturing into post-production. His entrepreneurial spirit and willingness to take risks have been pivotal in his success.12

Current Focus

At Edisen, Larsson emphasizes the importance of adapting content strategies to meet evolving market demands, particularly in light of challenges posed by global events like the COVID-19 pandemic. He advocates for innovative approaches such as repurposing existing content to maximize efficiency and effectiveness in brand communication.2

Larsson's career reflects a commitment to pushing boundaries in the creative landscape, making him a notable leader in the industry.