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Henri Liriani
Co-Founder, CPO at Tome
Professional Background
Henri Liriani is a distinguished entrepreneur and product leader who is currently making waves in the tech industry as the Co-Founder and Chief Product Officer at Magical Tome. With a robust background in product design and development, Liriani has played an instrumental role in shaping innovative user experiences across various platforms. His career trajectory reflects a deep-seated passion for technology and a commitment to enhancing communication through digital solutions.
Before founding Magical Tome, Henri's impressive journey included a significant tenure at Facebook, where he held multiple key positions that contributed to the evolution of the Messenger platform. As the Head of Product for Messenger Human Interfaces, he led initiatives to improve user interaction, making it more intuitive and accessible for millions of users globally. His expertise in product design was further solidified when he served as Product Design Manager and previously, Product Designer for Messenger, where he was pivotal in designing features that supported both personal and business conversations.
Henri's entrepreneurial spirit shone brightly when he co-founded Craaave, where he took on the role of CEO. Under his leadership, Craaave focused on delivering unique tech solutions, demonstrating Liriani's ability to merge creative vision with strategic operational execution. His early experience as a Senior Designer at Perfect, Inc., and as a Visual Designer at Enhanced Labs laid the foundation for his design philosophy, emphasizing user-centered design and innovative problem-solving.
Education and Achievements
Henri Liriani earned his degree from Boston College, where he pursued interdisciplinary studies in Islamic Political Philosophy and Arabic. This academic background not only enhances his understanding of diverse cultural perspectives but also informs his approach to product development, ensuring a holistic view that resonates with a global audience.
In addition to his academic pursuits, Henri is known for his impressive achievements within the tech industry. His work has consistently garnered recognition for its creativity and effectiveness, evidenced by the successful features and updates rolled out across the Messenger app during his tenure at Facebook. Through his creative leadership, he has influenced how people utilize communication tools, moving towards a future where interaction is seamless and enjoyable.
Notable Skills and Expertise
With a solid foundation in product design, Henri Liriani possesses a range of skills that are essential in today’s fast-paced tech landscape. His ability to blend technical knowledge with creative insight allows him to develop products that not only meet user needs but also delight them with extraordinary experiences. Henri is particularly adept at cross-functional collaboration, which is crucial for driving product strategy and development.
Additionally, Henri's understanding of design thinking principles empowers him to lead teams effectively, fostering an environment of innovation and continuous improvement. His commitment to mentoring emerging talent in the tech industry highlights his dedication to nurturing the next generation of product leaders.
Achievements
Throughout his career, Henri Liriani has been recognized for his contributions to enhancing digital communication. His efforts in refining the user experience on the Messenger platform have led to significant user engagement increases and positive feedback from both users and stakeholders.
At Magical Tome, his role as Co-Founder and CPO places him at the forefront of innovation in content creation and storytelling, where he is dedicated to bringing magical experiences to users and fostering a community that embraces creativity and collaboration. Henri's ability to translate complex ideas into user-friendly products continues to shape the future of technology, making him a notable figure worth following in the tech landscape.
Highlights
This seems like a much more exciting way to hire people than to look for the same schools and companies on their LinkedIns.
Having @jonathan_arena by to talk about crafting a company from the pov of a designer. We'll talk about:
- understanding a problem people have
- considering the user journey from 1st impression → customer success
- getting comfortable with sales & gtm
- how building products (and teams that build products) is different in 2025
Come by if you're a designer / product builder / founder and want to chat about some of these things. We'll have food and some fun swag you can grab.
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.