Hendrik Sander

Hendrik Sander is the Founder and CEO of NeoTaste, a rapidly growing German gastrotech app and platform for restaurant discovery.12 He founded NeoTaste in May 2019 along with co-founder Tobias Düser.23

Sander is a serial entrepreneur with a track record of success. Prior to NeoTaste, he founded and led CannyBusiness, an e-commerce company that grew to over 300,000 customers in 132 countries before being sold.14

Under Sander's leadership, NeoTaste has experienced significant growth:

• Attracted over 750,000 users since its launch in September 202125
• Partnered with more than 3,000 restaurants across 27 cities in Germany25
• Expanded internationally, launching in Amsterdam in early 202425
• Secured €21 million in Series A funding, including a recent €15.1 million extension25

Sander's vision for NeoTaste is to revolutionize restaurant discovery by combining unbiased searches, attractive discounts, and efficient booking systems.5 The platform offers exclusive deals to users while providing restaurants with a free customer acquisition tool.23

Sander studied at Universität Osnabrück from 2011 to 2015.4 He is based in Germany and describes himself as always curious about meeting new people, especially passionate and driven founders.1