Hendrik Ruhe

Hendrik Ruhe is a prominent figure in the esports and influencer marketing industry. He is the Co-Founder and former Co-CEO of INSTINCT3, a content creator agency.13 Ruhe's career has been focused on the intersection of esports, performance marketing, and influencer marketing.2

Career Highlights

INSTINCT3 and I3 Holding: Ruhe co-founded INSTINCT3 in 2018, where he served as Co-CEO until recently.1 The agency specializes in content creation and influencer marketing, with a particular focus on the esports industry. As of January 2024, Ruhe has transitioned to a role at I3 Holding, the parent company of INSTINCT3.14

Eintracht Spandau: In addition to his work with INSTINCT3, Ruhe is also the CEO and Co-Founder of Eintracht Spandau, another venture in the esports space.36

Academic Involvement: Ruhe has contributed to education in his field, teaching influencer marketing in esports at the Hochschule für angewandtes Management (University of Applied Management).5

Expertise and Focus

Hendrik Ruhe's expertise lies primarily in:

• Esports marketing
• Influencer marketing
• Performance marketing
• Content creation

His transition from performance marketing to esports and influencer marketing demonstrates his adaptability and understanding of emerging digital trends.2

Social Media Presence

Ruhe maintains an active presence on various social media platforms:

• Twitter: @Hendrik_Ruhe3
• LinkedIn: hendrik-ruhe-579713472
• Threads: @hendrikruhe6

Through these channels, he shares insights about the industry and updates on his professional endeavors.