Heloiza Carvalho

Heloiza Carvalho is a specialist in corporate communication and strategies for companies undergoing transitions with over 20 years of experience working in agencies.

Throughout her career, she has designed and led strategies for over 100 mergers and acquisitions, changes in business models, outsourcing, internationalization, factory closures, repositioning, and successions.

She has provided guidance and training to over 300 executives, particularly CEOs, to ensure cohesive interactions with teams and stakeholders.

Heloiza has a deep understanding of the power of compelling narratives in promoting corporate health, reputation, and engagement.

She has also led communication strategies for startups like dr.consulta, eqseed, Digipix, and entrepreneurial events such as blastU, demonstrating her support for entrepreneurship, female leadership, and diversity.

Thirteen years ago, she founded Tree Comunicação, an agency that has managed accounts for prominent institutions like J.P. Morgan, Tarpon, RB Capital, and more.

Prior to founding her agency, Heloiza spent six years as a director at Máquina da Notícia, now Máquina Conh & Wolf, where she worked with notable companies including AmBev, GP Investimentos, and Itaú Seguros.

Her educational background includes a journalism degree from USP, a Business Administration degree from FIA-USP, and an MBA from FIA-USP.

She has also specialized in Finance and Economics from Fipe-USP and completed a management training program at Fundação Getúlio Vargas, focusing on topics like Teoria U and complex systems management.

Heloiza has worked on communication projects in Spain, Mexico, and the USA, as well as with numerous international companies, showcasing her fluency in English and intermediate level in Spanish.