Hellen Spanjer

Hellen Spanjer is an accomplished Insight-Led Marketing, Innovation & Strategy Executive with a proven track record in driving growth in CPG, healthcare, and natural food sectors.

With experience in Fortune 50, mid cap, private equity, and start-up environments, Hellen excels in brand turn-arounds, new product launches, and both global and domestic leadership roles.

Recognized as an award-winning innovator, Hellen is adept at building high-performance cross-functional teams and is known for a collaborative work style and a dedication to talent development and lifelong learning.

Specializing in Brand Building, Marketing, Advertising & Marketing Mix Optimization, Digital and Social Media Marketing, Consumer Insights, and P&L Management, Hellen possesses a creative and disciplined approach to innovation.

Having a resourceful, entrepreneurial mindset, Hellen identifies growth opportunities, develops strategic plans, and has deep category knowledge in Consumer Healthcare, Food, and Beverage sectors.

Hellen's educational background includes Honors BCOMM in Marketing from Queen's University and multiple programs at Thunderbird School of Global Management and University of Toronto Schools.

In professional roles, Hellen has served as an Innovation Leader at Advantice Health, held positions at Fleet Laboratories, George Weston Foods, CarbonFree Technology, DTC Perspectives, Pfizer, and Warner Lambert.

Currently associated with Advantice Health, Hellen Spanjer has a rich background in driving innovation and marketing strategies across multiple industries.