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Helene Trontz
E-commerce Transformation I Brand Management I Digital Strategy I Digital Marketing I Product Marketing I Brand Marketing I Product Development I Technology Innovation I Project Management
Helene Trontz is an experienced global marketing, digital commerce, and brand strategy executive with a focus on retail, luxury, beauty, and consumer packaged goods (CPG) industries.2 She currently works as an independent consultant, offering her expertise in digital transformation, customer experience, digital strategy, digital marketing, and product marketing.3
Professional Experience
Helene has held several notable positions throughout her career:
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Executive Consultant at Columbus Consulting: In this role, she worked extensively with C-level executives and cross-functional teams, leveraging her global experience.1
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Independent Consultant: As an independent consultant, Helene provides services in digital marketing and strategy, specializing in retail, luxury, beauty, and CPG sectors.23
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HLT Consulting Inc.: Helene is associated with HLT Consulting Inc., likely her own consulting firm.2
Expertise and Focus Areas
Helene's areas of expertise include:
- Digital transformation
- Customer experience
- Digital strategy
- Digital marketing
- Product marketing
- Brand strategy
She is particularly known for her insights on personalization in retail. Helene emphasizes the importance of data-driven approaches to achieve effective personalization, stating that "The ultimate goal of personalization in retail is to make shoppers feel understood".4
Education
Helene Trontz received her education from Ithaca College.2
Helene's LinkedIn profile (username: helenetrontz) showcases her professional background and expertise in the digital marketing and retail consulting space.2
