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Helena Hambrecht
Founder and creative professional
Helena Price Hambrecht is the Co-Founder and Co-CEO of Haus, a brand that specializes in natural aperitifs. She co-founded the company in 2019 with her husband, Woody Hambrecht, aiming to create an alcohol brand that aligns with modern values and preferences. Haus focuses on producing lighter, refreshing drinks made with high-quality, natural ingredients, catering to consumers seeking healthier drinking options. The brand gained significant recognition for making aperitif culture mainstream in the U.S. and was noted for its innovative direct-to-consumer approach, which allowed it to build a strong customer base before entering traditional retail markets.1345
Prior to founding Haus, Helena had a successful career in Silicon Valley, where she worked as a creative consultant for major tech companies including Google, Facebook, and Airbnb. She established a creative studio, Dagmar Studios, which provided branding and marketing services for various high-profile clients. Helena's expertise in brand building and marketing has been instrumental in Haus's rapid growth and success, including being named one of Wine Enthusiast’s 40 Under 40 Tastemakers in 2021.236
Helena holds a degree in Public Relations and Organizational Communication from North Carolina State University, which has contributed to her skills in communication and marketing strategies.2
