Helena Mikhailova

Helena Mikhailova is an accomplished events executive with nearly 20 years of experience in the industry. She currently serves as the Head of Operations at ACCESS Events APAC, a position she has held since January 2023.1 Her expertise spans various areas, including content creation, business development, marketing, research, and operations.1

Professional Background

Current Roles::

• Head of Operations at ACCESS Events APAC (January 2023 - Present)1
• Founder and Managing Director of Metricom Media (June 2022 - Present)1

Previous Positions::

• Head of Digital Programs at ACCESS Events APAC (April 2020 - September 2022)1
• General Manager - Product, Events and Activations at ADMA (March 2014 - November 2019)1
• Director Strategy and Partnerships at Australian Fashion Film Awards (2014 - 2015)1
• Head of AFR, BOSS, Smart Investor Conferences and Events at Fairfax Media (October 2007 - September 2012)1

Education

Helena's educational background includes:

• Bachelor of Communications, Journalism and Public Relations from Central Queensland University (2002 - 2006)1
• MBA from Curtin University of Technology (2009 - 2012)1
• Digital Marketing Certificate from ADMA IQ (2016)1

Expertise and Skills

Helena Mikhailova is known for creating engaging and inspiring events with measurable results for clients.1 Her experience in conference production and business development has contributed to her reputation for delivering world-class events, high-quality content, and senior executive connections.1 She has demonstrated skills in developing innovative event strategies, managing cross-team deliverables, and ensuring member satisfaction across various associations.1

In her role at ACCESS Events APAC, Helena focuses on providing exclusive networking opportunities through virtual roundtables and in-person events, helping companies increase their lead and revenue generation across the APAC region.1