Helen Tanner

Helen Tanner: Founder and CEO of Data Cubed and BoomBoard

Helen Tanner is the Founder and CEO of Data Cubed Ltd, an award-winning global data consultancy that helps businesses utilize data to save and make money.1 She is also the Founder of BoomBoard, a company that provides instant business dashboards and benchmarking tools.36

Tanner has a diverse work experience spanning over 20 years, including roles as a Data Consultant, Marketing Director at Computershare UK, Head of Marketing at AXA Wealth, and Product Marketing Manager at Met Office.1 She began her career as a Marine Data Analyst at Met Office in 1997.1

Tanner has a strong educational background, holding a BSc in Geography from UCL, an MSc in Oceanography from the University of Southampton, and a Postgraduate Diploma in Marketing from the CIM | The Chartered Institute of Marketing.1 She also earned a Chartered Marketer designation from the CIM.1

In 2021, Tanner sought to scale up Data Cubed by boosting the sales effort around a key product. She reached out to Be the Business for advice and formed an advisory board, which provided valuable insights and helped her update the company's marketing strategy.2 As a result, Data Cubed has nearly doubled its staff size, opened a franchise in New Zealand, and is planning to open another in Australia.2

Tanner is active on LinkedIn, where she shares updates about her companies and team activities.45 She is also a speaker at events, such as the techSPARK Founders event in March 2023.7