Helen Ponsford is an experienced Research Manager currently working at GSMA, a leading global mobile industry organization. With a strong background in market research, Helen brings expertise in conducting quantitative and qualitative analyses, managing research projects, and delivering insights to inform business decisions. Prior to joining GSMA, Helen worked at a leading global market research firm, where she worked on research projects across multiple sectors, including technology, healthcare, and financial services. She holds a Bachelor of Science degree in Psychology and a Master of Science degree in Research Methods. As Research Manager at GSMA, Helen is responsible for leading research projects on topics ranging from mobile industry trends to consumer behavior, as well as collaborating with internal teams to develop research strategies and design surveys.