Helen Mincher

Helen Mincher is a seasoned professional with experience in global marketing corporations and the start-up sector. She has a strong passion for supporting start-ups and socially-driven businesses in effectively communicating their stories and achieving their business objectives.

With a background in brand development, digital strategy, content marketing, and social media management, Helen offers tailored solutions through her freelance consultancy, Roast Marketing Services. Her expertise extends to LinkedIn optimization to enhance lead generation and business growth.

Helen's academic journey includes studying at the University of Leicester for her BA (Hons) and participating in the Lloyds Bank Social Entrepreneurs Programme at the School for Social Entrepreneurs from 2017 to 2018.

Previously, Helen held key roles such as Director & Founder at Flip The Dog, Senior Marketing Manager at LinkedIn, Head of EU Marketing at Blurb, Head of Brand and EU B2B Marketing at Yahoo!, Head of B2B Marketing UK & Europe at Yahoo!, and Marketing Manager at Starcom Motive.

Her services range from mentoring on marketing strategies to hands-on assistance in developing brand materials, marketing channels, and social media management. Helen's comprehensive understanding of the challenges faced by entrepreneurs makes her a valuable asset for businesses seeking innovative and cost-effective marketing solutions.