Seneca @ York

Executive Assistant  -  Event Coordinator at Bombardier Business Aviation

Designing, organizing and executing small and large scale global events.

Freelance

Global Event Manager 

Successfully executed a diverse range of global events, ensuring all projects were delivered on time and within budget. Led the end-to-end management of key vertical-focused industry trade shows, including booth design, branding, visitor experience, marketing, and logistical coordination. Demonstrated expertise in the retail, logistics, help desk, and hospitality sectors, leveraging industry knowledge to create tailored event experiences.
●	Enhanced event planning and preparation for sales team in key vertical markets by incorporating robust enterprise research and use cases into pre-event meetings, resulting in increased knowledge and effectiveness in the B2B Enterprise Market.
●	Developed two new SOTI demo apps in the hospitality sector (lost & found and housekeeping) to showcase SOTI technology applications, driving engagement and demonstrating the company's innovative solutions.
●	Led pre-event, debrief meetings and cross-functional work with sales team, marketing, product, global training and app development teams enhancing lead generation and brand awareness in targeted markets.
●	Presented strategies to streamline the event process during bi-weekly meetings with the Director, resulting in improved efficiency and following up with sales team post event to showcase ROI from lead generation.
●	Implemented a trade show meeting booking process and kick-off campaign with the sales team and IT, integrating meeting areas into trade show booth design for Tier 1 events and creating demo pods for Tier 2 or 3 events, resulting in enhanced customer engagement and successful sales launches.
●	Organized 2nd Annual President's Club in the Caribbean
●	Successfully executed the 3-day SOTI SYNC 23 Conference in Munich, overseeing multiple presentations across three floors, a keynote stage, trade show, retail experience and offsite fun night and meet and greet with Celebrity Footballer Oliver Kahn, providing an engaging and memorable experience for conference participants.

SOTI

Global Event Project Manager

Lead strategic initiatives by conducting thorough research, analyzing data, and presenting findings to the CEO and President for informed decision-making. Plan and execute innovative and inclusive events, both virtually and in-person, ensuring a safe and accessible environment while managing event logistics, budgets, and stakeholder communication for launch of Ontario Doctors’ 5 point plan and strategic transformation of OMA during pandemic.
●	Successfully managed and organized events for the CEO and President, including speaking engagements, government meetings, media appearances, and conferences, resulting in enhanced brand visibility and increased stakeholder engagement.
●	Develop and execute strategic communication plans, including drafting and editing executive-level communications, speeches, and presentations, resulting in enhanced stakeholder engagement and alignment.
●	Launched President Roadshow across Ontario and Medical Universities incorporating speaking engagements, local media appearances, Government Meetings and community outreach for regional issues 
●	Sourced and organized Executive Retreat and wine cellar dinner for Senior Leadership Team in Muskoka supporting CEO with a strategic plan for topics of discussion and areas of improvement
●	Strategic transformation of CEO’s calendar, with more time for CEO to focus on the objectives an stakeholders

Corporate Events Specialist . C-Level Executive Support

●	Successfully executed annual events from 100-10,000 participants, meeting strict deadlines and producing a high-quality event output with new innovative ideas
●	Assisted in the media launch and events of 3 Global business jets 7500, 6500 and 5500
●	Managed complex travel and itinerary coordination efficiently for various business jet customers 
●	Directed philanthropy work with the United Way campaign and strategically managed on and off-site volunteer teams of 100+ staff and students during events while maintaining a strong relationship with the community
●	Planned and executed the 90th Anniversary of the aviation site with a media launch of Toronto's historic site
●	Effectively managed and streamlined event budgets ranging from $5-300k
●	Provided high-quality executive support to VP of Operations and Director of Pre-flight in business jet sector with over 60,000 employees worldwide and $15.8B in sales,  ensuring a smooth operation of activities and business practices
●	Coordinated and managed on-site customer aircraft update meetings creating a collaborative environment with various production teams resulting in increased efficiency of operations 
●	Executed Government officials, business groups, media and supplier meetings, presentations, and tours flawlessly, following strict safety protocols ensuring clear communication
●	Acted as a professional first point of contact for high profile visitors and clients, providing high-quality service

BOMBARDIER

Event Manager at Bombardier Business Aviation

Successfully coordinated and managed all aspects of events, including layout, negotiations, permits, sponsorships, catering, budgeting, and luxury brand partnerships. Played a key role in the company rebrand to Levaero Aviation by contributing to the development and execution of the marketing plan, website development, social media, press releases and events.
●	Organized and executed various events and media opportunities for the Pilatus 12 and 24 aircraft, targeting B2B business aviation sector and high net worth customers across Canada developing strategic partnerships with luxury brands in automotive, banking, fashion, watches & jewellery, technology and spirits for a unique immersive experience and targeted audience
●	Developed strategic partnerships with vendors and demonstrated strong project management skills by effectively prioritizing tasks, ensuring timely delivery of events, and meeting objectives.
●	Proactively collaborated with the VP to develop and communicate upcoming marketing objectives, ensuring alignment with overall business goals and maintaining effective marketing strategies.
●	Organized sponsorship and participation in charity golf tournaments.
●	Successfully managed marketing deadlines, enhancing luxury branding, digital/print marketing, including post event content creation for YouTube and website maintaining a professional online presence for the organization.

Helen Medeiros