Helen King is a seasoned senior leader with a strong background in international marketing, strategy, and innovation. She is known for her commercial acumen and possesses specialized skills in consumer insights and brand launch strategies.

Helen obtained her BA (Mod) in Economics from Trinity College, Dublin, showcasing her solid foundation in economic principles. She further honed her expertise by earning a Master's degree in Economics from University College Dublin. Additionally, she delved into Strategic Marketing Management through a program at the Irish Management Institute, demonstrating her commitment to continuous learning and professional development.

In her career trajectory, Helen King has held pivotal roles at esteemed organizations. She currently serves as the Director of Strategic Insight & Planning at Bord Bia, The Irish Food Board, where she plays a key role in shaping marketing strategies and driving innovation efforts. Prior to this, she excelled as the Head of Consumer Insight & Innovation at Bord Bia, underscoring her proficiency in understanding consumer behavior and leveraging insights to fuel innovation. Notably, Helen also contributed her talents as the Marketing Planning Manager at Cadbury Ireland, where she gained valuable experience in strategic planning and brand management.

Helen King's wealth of experience in international marketing, strategy, and innovation, coupled with her educational background and leadership roles in renowned organizations, cements her reputation as a respected professional in the field. Her proven track record in bringing brands to market and her keen insights into consumer preferences make her a sought-after expert in the industry.