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Helen King
Owner at h k + a
Helen King is a prominent figure in the food and beverage industry, serving as the Director of Strategic Insight & Planning at Bord Bia, the Irish Food Board. She has been with Bord Bia since January 2015, where she has played a crucial role in shaping strategies for promoting Irish food, drink, and horticulture on both domestic and international stages. Prior to her current role, she was the Head of Consumer Insight & Innovation from 2002 to 2015, demonstrating her extensive experience in consumer research and market analysis within the sector.13
In her position, King has been instrumental in establishing significant initiatives that enhance the understanding of market trends and consumer preferences, thereby supporting Irish producers in navigating competitive landscapes. Her leadership has contributed to Bord Bia's mission of fostering growth and sustainability in the Irish food industry.24
Recently, it has been reported that Helen King is stepping down from her role at Bord Bia after nearly two decades with the organization.23 Following her departure, she has transitioned to become the owner of a consultancy firm named h k + a, which she established in June 2021.14
King's expertise and contributions have made her a respected leader in the field of food marketing and strategic planning, with a strong focus on innovation and consumer insights.
