Helen Keegan

Helen Keegan is a seasoned retail and marcomms professional with over 25 years of experience in the mobile industry. She was one of the pioneers of mobile marketing in 2000 and served as Head of Customer Experience at ZagMe, a location-based mobile marketing company. She is currently a specialist consultant and strategist on mobile media and has worked with prominent clients such as Vodafone, BBC, Teletext, and NewsCorp. Helen also advises mobile start-ups on their marketing and business strategy and has helped several established companies with their developer relations programs.

Aside from her consulting work, Helen is also a prolific writer, podcaster, and presenter. She authored the Guide to Mobile Marketing and Advertising for Tanla Mobile and launched it in Mobile World Congress in 2008. She runs events and initiatives for the mobile and media sectors under the Heroes of Mobile brand and hosts the Swedish Beers mobile networking event in London and Barcelona regularly.

Helen earned a Bachelor of Arts degree in Marketing and Business Studies from Westminster Business School. She is the Founder of the Heroes of Mobile, a Strategic Advisor at Chasing The Bear Films, and a former Judge of Awards Competitions at Various organizations. She is a Specialist consultant in mobile marketing, advertising & media at technokitten.com, the Hostess with the Mostest at Swedish Beers Mobile Networking, and a Producer and co-founder at Hacklands. Helen is also an Associate at Ninety, a former Mobile Specialist at LAC 2.0 AS, and a Columnist - "Off Deck" at Mobile Marketing Magazine.

Helen is a former Non-exec Advisor at Rummble, Co-founder/Community Lead at MobileMonday, and a Founder Member at Women in Mobile Data Association. She is also a experienced Guest Lecturer at University of Westminster, where she shares her knowledge on mobile 2.0, mobile development, mobile developers, community building, events, conferences, developer relations, developer programs, and telecommunications. Helen's specialties include marketing, branding, operations, customer service, mobile media, mobile technology, mobile content, wap push, MMS, mobile internet, SMS (text messages), games, applications, wapsites, i-mode, sports services, mobile video, voice, mobile tv, mobile downloads, moblogs, user-generated content, and public speaking. She blogs about mobile marketing and media at www.technokitten.com.