Helen Galanis

Helen Galanis, CEO of Initiative Canada

Helen Galanis is the CEO of Initiative Canada, a media agency based in Toronto, Ontario. She has held this position since August 2021.13 Prior to becoming CEO, Galanis served as President of Initiative Canada from January 2016 to July 2021.1

Key Facts about Helen Galanis

• CEO of Initiative Canada since August 202113
• President of Initiative Canada from January 2016 to July 20211
• Has over 20 years of experience in the media and advertising industry1
• Previously worked at Rogers Communications, J3, Canadian Tire, and Starcom1
• Studied at Centennial College and York University1
• Has over 500 connections on LinkedIn1

As CEO, Galanis leads a staff of 266 at Initiative's Toronto office.2 She believes marketers need to focus more on building long-term brand relevance rather than short-term KPIs and algorithm-driven tactics.2

Galanis has been recognized as a leader in the industry. Initiative Canada was named Adweek Global Media Agency of the Year, Ad Age A-List Media Agency of the Year, and Festival of Media Network Agency of the Year (North America and Latin America) in 2023.2