Hela Sheth is a highly experienced marketing and PR professional with over 15 years of experience across various industries in agencies, corporate roles, and non-profits. She obtained her Bachelor of Arts degree in Journalism with an emphasis on Public Relations at The University of Georgia before attending the University of North Carolina at Chapel Hill to attain her Master of Arts degree in Communications. Throughout her career, Hela has held numerous leadership positions in communication firms such as Senior Vice President at Cohn & Wolfe, Vice President at LaunchSquad and Founder of Katalyst Communications, where she leads an integrated approach across various distribution channels to positively impact clients' businesses. Hela is committed to the power of storytelling and relationship-building as a cornerstone of marketing and PR and has successfully applied these skills in her career. Additionally, Hela has engaged in mentorship activities, formerly mentoring at Techstars, and engaged in community affairs, having served in various community relations roles such as Community Relations Coordinator for the Detroit Pistons and Detroit Shock at Palace Sports & Entertainment.